not-invented-here-cross-industry-innovation

not invented here

Innovate by learning
from other sectors!

Where can a hospital apply principles from the airline sector?
How can a car manufacturer use tools from the video game industry?
What can an event organiser learn from the railways?

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Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

  • “In ‘Not Invented Here’ Ramon and Marc masterfully unpack the process of borrowing and adapting ideas from outside your industry. A must read for innovation seeking managers.”

    Niraj Dawar – author of TILT: Shifting Your Strategy from Products to Customers, Professor of Marketing at Ivey Business School, Canada

  • “Ramon and Marc succeed in presenting cross-industry innovation – a truly complex matter – in such an appetizing way: read and eat these pages like a cook book, with lots of inspiring recipes! Challenge your daily business menu: review the classical ingredients of your industry and remix them!”

    Natacha Dagneaud – CEO Seissmo Market Research

  • “Not invented here is spot on! It illustrates exactly what today’s companies and leaders need to do: to look outside and learn from others. This book provides great examples and practical tips to get started.”

    Stan Steverink — Director Leadership Development, Hay Group Benelux

  • “The future of our economy is in cross-industry innovation. Different sectors can inspire each other in finding old solutions for new problems. This book will not only inspire you to discover these possibilities, but also make you smile!”

    Rinke Zonneveld — CEO of InnovationQuarter

Cover of the book: 'Not Invented Here: cross-industry innovation'
Learn from other sectors - Poster from the book 'Not Invented Here: cross-industry innovation'
A good idea is a discovery | by Ramon Vullings
Where do you get your best cross-indsutry ideas?
There is more space in your life than you think - Poster from the book 'Not Invented Here: cross-industry innovation'
Not Invented Here: feel the book
Not Invented Here - logo
Not Invented Here: cross-industry innovation
Not Invented Here: impression
Not Invented Here: Cover
Not Invented Here: Copy-Adapt-Paste
Not Invented Here - tools & services
The cross-industry innovation model: concept-combine-create
Don't copy-paste, copy-adapt-paste!
Not Invented Here: cross-industry innovation - book cover

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