not invented here - cross-industry innovation

not invented here

Innovate by learning
from other sectors!

Where can a hospital apply principles from the airline sector?
How can a car manufacturer use tools from the video game industry?
What can an event organiser learn from the railways?

Get your copy of the book:

NEW! The German translation is out!

Not Invented Here: Die Kunst quer zu denken (Hanser Fachbuch)

And… get it fast in The Netherlands & Belgium:

Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

“In ‘Not Invented Here’ Ramon and Marc masterfully unpack the process of borrowing and adapting ideas from outside your industry. A must read for innovation seeking managers.”

Niraj Dawar – author of TILT: Shifting Your Strategy from Products to Customers, Professor of Marketing at Ivey Business School, Canada
“Ramon and Marc succeed in presenting cross-industry innovation – a truly complex matter – in such an appetizing way: read and eat these pages like a cook book, with lots of inspiring recipes! Challenge your daily business menu: review the classical ingredients of your industry and remix them!”

Natacha Dagneaud – CEO Seissmo Market Research
“The future of our economy is in cross-industry innovation.”
“Not invented here is spot on! It illustrates exactly what today’s companies and leaders need to do: to look outside and learn from others. This book provides great examples and practical tips to get started.”

Stan Steverink — Director Leadership Development, Hay Group Benelux
“The future of our economy is in cross-industry innovation. Different sectors can inspire each other in finding old solutions for new problems. This book will not only inspire you to discover these possibilities, but also make you smile!”

Rinke Zonneveld — CEO of InnovationQuarter