not invented here
Where can a hospital apply principles from the airline sector?
How can a car manufacturer use tools from the video game industry?
What can an event organiser learn from the railways?
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Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.
Niraj Dawar – author of TILT: Shifting Your Strategy from Products to Customers, Professor of Marketing at Ivey Business School, Canada
Natacha Dagneaud – CEO Seissmo Market Research
Stan Steverink — Director Leadership Development, Hay Group Benelux
Rinke Zonneveld — CEO of InnovationQuarter