not invented here - cross-industry innovation

not invented here

Innovate by learning
from other sectors!

Where can a hospital apply principles from the airline sector?
How can a car manufacturer use tools from the video game industry?
What can an event organiser learn from the railways?

Get your copy of the book:

NEW! The German translation is out!

Not Invented Here: Die Kunst quer zu denken (Hanser Fachbuch)

And… get it fast in The Netherlands & Belgium:

Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

“In ‘Not Invented Here’ Ramon and Marc masterfully unpack the process of borrowing and adapting ideas from outside your industry. A must read for innovation seeking managers.”

Niraj Dawar – author of TILT: Shifting Your Strategy from Products to Customers, Professor of Marketing at Ivey Business School, Canada
“Ramon and Marc succeed in presenting cross-industry innovation – a truly complex matter – in such an appetizing way: read and eat these pages like a cook book, with lots of inspiring recipes! Challenge your daily business menu: review the classical ingredients of your industry and remix them!”

Natacha Dagneaud – CEO Seissmo Market Research
“The future of our economy is in cross-industry innovation.”
“Not invented here is spot on! It illustrates exactly what today’s companies and leaders need to do: to look outside and learn from others. This book provides great examples and practical tips to get started.”

Stan Steverink — Director Leadership Development, Hay Group Benelux
“The future of our economy is in cross-industry innovation. Different sectors can inspire each other in finding old solutions for new problems. This book will not only inspire you to discover these possibilities, but also make you smile!”

Rinke Zonneveld — CEO of InnovationQuarter

Innovate by learning
from other sectors!

“In ‘Not Invented Here’ Ramon and Marc masterfully unpack the process of borrowing and adapting ideas from outside your industry. A must read for innovation seeking managers.”

“The future of our economy is in cross-industry innovation.”

“Not invented here is spot on! It illustrates exactly what today’s companies and leaders need to do: to look outside and learn from others. This book provides great examples and practical tips to get started.”

“The future of our economy is in cross-industry innovation. Different sectors can inspire each other in finding old solutions for new problems. This book will not only inspire you to discover these possibilities, but also make you smile!”

From Agriculture to AgTech

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Leadership Lessons from the Street

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Report: Investing in Small-Scale Agriculture is 3x More Effective at Reducing Poverty Than Other Industries

Fujifilm: from photography to cosmetics

Digital Business Transformation

Image_Hack: Changing perspectives

Neurodiversity as competitive advantage

Innovate by learning from other sectors!

“In ‘Not Invented Here’ Ramon and Marc masterfully unpack the process of borrowing and adapting ideas from outside your industry. A must read for innovation seeking managers.”

“The future of our economy is in cross-industry innovation.”

“Not invented here is spot on! It illustrates exactly what today’s companies and leaders need to do: to look outside and learn from others. This book provides great examples and practical tips to get started.”

“The future of our economy is in cross-industry innovation. Different sectors can inspire each other in finding old solutions for new problems. This book will not only inspire you to discover these possibilities, but also make you smile!”

From Agriculture to AgTech

Start your own space company !

What designers can learn from The Museum of Failure

Talking about a ‘working dinner’

The city of the future is vertical

Leadership Lessons from the Street

AI impacts all sectors, yet some first…

Report: Investing in Small-Scale Agriculture is 3x More Effective at Reducing Poverty Than Other Industries

Fujifilm: from photography to cosmetics

Digital Business Transformation

Image_Hack: Changing perspectives

Neurodiversity as competitive advantage

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Innovate by learning
from other sectors!